Ben & Jerry’s has been a strong supporter of fair trade and is adding fair trade ingredients, such as vanilla, chocolate, and sugar, to more of their flavors. Ben & Jerry’s even has a Fairtrade page online (website). With the questions/discussions/frustrations swirling around fair trade certifiers, does this recent move get us closer to “whirled” peace?
HEADLINE: Ben & Jerry’s Fortifies Farmer Focus with Faritrade Effort
Ice cream maker solidifies its commitment with Fairtrade International’s US Headquarters, Fairtrade International USA
Sine Fairtrade International USA (website) has established themselves in the United States, the Fair Trade USA “bucket boy” logo has been disappearing on products such as Divine Chocolate, and now Ben & Jerry’s ice cream. Does it make a difference who certifies Ben & Jerry’s ice cream? Does it taste any different, or do you feel any different eating the ice cream under a different certifier? The answers to these questions are all personal and individual, but we think everyone agrees that the commitment to fair trade is a priority and should be a priority for more companies that have the power to make a difference.
Contributed by Dr. Laura Guertin